Datsun – 100 000 Stories

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 Client Datsun  Agency TBWA, Paris  

Datsun believes that behind each car sold is a unique story and chose to celebrate 100 000 vehicles sold by telling some of these stories.

As a young aspiring professional Bongiwe has been struggling with South Africa’s notoriously unreliable public transport, a struggle which reached its nadir when she was stuck on the side of the road with no money or phone and made up her mind to purchase a Datsun GO!

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